Circular Ring 2: World’s Most Advanced Health Tracking Ring

Circular Ring 2 is a next-generation smart ring that combines cutting-edge health tracking with luxury design.

raised

3,155,925
$

funded

31559
%

backers

10693

Overview

The Circular Ring 2 offers continuous monitoring of key health indicators, including heart rate, sleep quality, stress, physical activity, and recovery. Equipped with advanced sensors, it captures real-time data such as heart rate variability (HRV), blood oxygen saturation (SpO2), skin temperature, and movement, providing users with a comprehensive overview of their physical and mental health.

Backstory

Circular Ring 2 is a next-generation smart ring that combines cutting-edge health tracking with luxury design.In a fast-growing wearable tech market, Circular set out to redefine personal health monitoring with Circular Ring 2—a sleek, medically advanced smart ring offering premium design and comprehensive health insights without a subscription.

Unlike other health wearables, Circular Ring 2 stood out with its FDA-cleared ECG tracking, 13+ advanced metrics, and a luxury aesthetic—backed by a subscription-free model. To turn this bold vision into a crowdfunding success, Circular partnered with TCF to develop a high-impact, data-led launch strategy.

With no physical samples available and last-minute regulatory limitations from Kickstarter, the team had to innovate fast. Through strategic A/B testing, Circular unlocked a 14% revenue boost by optimizing its pricing. At the same time, a rigorous pre-launch strategy built a loyal community of 10,000+ supporters—driving explosive early momentum, including full funding in just 4 minutes.

By blending authentic founder storytelling, AI-enhanced audience research, and a multi-platform digital strategy, Circular Ring 2 outpaced competitors and established itself as a breakout player in health tech. The result: over $3M raised, 1,400+ active community members, and an average order value surpassing $300—proof that trust, precision, and storytelling can power extraordinary outcomes.