Product-Market Fit — have you ever wondered how companies know what products to spend $100,000s developing? What if nobody wants it? After reading this, you’ll have a foolproof system to know whether people will buy your product… without even spending ANY money on its

‍Research — how do you research your competition? If a similar product was successful last year, will yours be this year? Research is crucial to a successful campaign, and here you’ll learn what to look out for and what

Choosing a Platform — is your product better suited to Kickstarter or to Indiegogo? Yes. There’s a difference. And here you’ll learn what that is

Aim for the Right Number of Leads — how many leads do you need? How can you get them? There’s a hard way to build a landing page and run ads to collect leads… and then there’s my easy way

Advertise on ALL platforms — did you know you can show people an ad on Facebook, and then show that same person another ad on Twitter? There are some amazing ways to create a feedback loop between the advertising mechanisms of different platforms

Beyond Email Marketing — most people gather leads’ emails. But at best, your launch email will get a 40% open rate… and nowadays that isn’t enough. Want to discover how to reach the other 60%?

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Campaign Page Structure — not every crowdfunding campaign page is made equal. Some require more than others. But there are certain sections that every million dollar campaign page has, make sure you include them!

Compared to the Competition — have you heard that you shouldn’t mention your competition, or else your buyers will end up searching for them instead? So, how do you show that you’re better then?

Increase Credibility— nobody’s heard of you? Don’t worry! There’s an easy way to get backers and visitors to your page to trust you!

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What Your Video Needs— crowdfunding videos aren’t like regular ads. But there’s a formula to a winning one… and even if you’ve never picked up a camera, you’ll soon find out how to properly showcase your product

BONUS: The contact details of the video agencies WE work with for the best results

How to Chat with Your Customers — eCommerce thrives with chatbots, support, and the little chat windows… but neither Kickstarter nor Indiegogo allow those. No worries! There’s a simple way to chat with your customers and convince them to back

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Steal from the Best— don’t try to create your ads from scratch!

Create Native Ads— do your ads look like ads? Then you’re doing it wrong. Each platform has a style of content that has grown organically from its users. Learn what user-generated content (UGC) is best for each platform

Don’t let Facebook Limit Your Ads — did you know that if you’re not careful, Facebook will put your ads into a “Learning Limited Phase”? This means Facebook doesn’t understand where to place your ad, and severely reduces its reach… get out of there fast with this simple hack!

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Finding Journalists — we bring our campaigns 100,000s of relevant visitors via targeted PR campaigns to select journalists. It’s really important to know your beat, and only reach out to journalists who will cover you favorably

Get Journalists to Trust You — let’s face it… you’re probably not that well known, right? Neither were we. But our campaigns get featured in Forbes, Tech Crunch, BBC, El Pais, and top media all over the world

Skip the SPAM box — when outreaching 1,000s of people after only sending a few emails a day to your friends, family, and coworkers… Google’s definitely going to assume you’re the latest Nigerian prince! Discover the quick hacks we use to make sure your emails land in the Priority Inbox

Backer Communities — there are 100s of different backer communities and so-called crowdfunding experts who are “willing to promote your campaign… for a fee of course!” I’ve included a list of the ones you can trust to get you results

… and lots, lots more, including:

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Chapter 6: Influencer Marketing

Chapter 7: Social Media Marketing

Chapter 8: Direct Sales

Chapter 9: Bonus Campaign Hacks

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