Circular Ring 2 launched into a community still burned by a first campaign that fell short. TCF rebuilt trust through founder-led milestone videos, 1,400-member WhatsApp groups, and multi-platform content — generating $140K in direct social sales and 15,600 new followers.
With no email list and 2 days until launch, TCF deployed PR, influencer outreach, ads, cross-promotions, and social media simultaneously. Pico closed with $1,500,698 raised from 17,751 backers and a $3.34 ROAS.
Particula's GoChess — an AI-powered, self-moving chessboard — required a complete multi-channel campaign strategy. TCF delivered 13x ROI and 5x ROAS, raising over $2M and making it the most funded chessboard ever on Kickstarter.