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Cookie Policy

Effective Date: 10 November, 2026

Crowdfunding Formula Inc. ("TCF", "we", "us") uses cookies and similar technologies on https://tcf.team. This policy explains what we use, why, and how you choose.

1. Your choice

When you first visit, a banner asks for your consent. You can Decline, Accept all, or Customize to switch Analytics and Marketing on or off separately. Until you choose, and if you decline, we use essential storage only. No analytics, advertising or marketing tools are loaded.

You can change or withdraw your consent at any time with "Cookie settings" at the bottom of every page, or with the button at the end of this policy. Withdrawing is as easy as giving consent. When you withdraw or decline, we delete the analytics and marketing cookies we can reach on our domain and stop loading those tools. We keep your choice for 12 months and ask again after that, or sooner if the tools we use change.

If your browser sends a Global Privacy Control signal, we treat it as an objection to marketing. Marketing cookies stay off unless you switch them on yourself.

2. What are cookies?

Cookies are small text files a website stores on your device. Websites can also store information in your browser's local storage and session storage. In this policy, "cookies" covers all of these.

  • Session cookies are deleted when you close your browser.
  • Persistent cookies stay until they expire or you delete them.
  • First-party cookies are set by tcf.team. Third-party cookies are set by another provider's domain.

3. Cookies we use

a. Essential (always on)

These are needed for the site to work, for features you ask for, or to keep the site secure. They do not need consent and cannot be switched off. We use them only for these purposes:

  • Your cookie choice (tcf_consent, local storage, 12 months): remembers what you chose in the banner.
  • Inquiry form progress (tcf_inquiry_token, local storage): keeps your answers while you fill in our inquiry form, so you can continue where you stopped. Cleared when you submit.
  • Popup state (popup:… in local storage, popup_new in session storage): remembers that you saw or closed a popup, so it does not keep coming back. popup_new ends with your browser session. popup:… stays until you clear your browser data.
  • Security: Cloudflare, which hosts the site and protects our forms from bots (Cloudflare Turnstile), may set cookies needed to tell people from automated traffic.

b. Analytics (only with your consent)

These help us understand how the site is used so we can improve it.

  • Google Analytics 4, loaded through Google Tag Manager (cookies such as _ga and _ga_…): pages visited, traffic sources and general usage.
  • Microsoft Clarity (cookies such as _clck and _clsk): clicks, scrolling, heatmaps and session recordings of how you use the pages.
  • Our own first-touch record (first_source, first_medium, first_campaign, first_content, first_page, first_referrer in local storage, and prev_page in session storage): which channel first brought you to the site and the page you came from. It stays in your browser and is sent to us only with a form you submit.
  • First-visit time (popup_visitor, local storage): records when you first visited, so we can show different popups to new and returning visitors. It stays until you clear your browser data.

c. Marketing (only with your consent)

These measure our advertising and can be used to show you TCF ads on other sites.

  • Google Ads, through Google Tag Manager (cookies such as _gcl_au): measures conversions from our Google ads.
  • Meta Pixel (Facebook and Instagram), through Google Tag Manager (cookies such as _fbp): measures and targets our ads on Meta platforms.
  • Reddit Pixel, through Google Tag Manager (cookies such as _rdt_uuid): measures and targets our ads on Reddit.
  • OpenAI measurement pixel, through Google Tag Manager: counts visits and inquiry submissions so we can measure how our advertising performs. OpenAI may set its own cookies or storage.
  • LinkedIn Insight Tag (cookies set by LinkedIn, such as li_sugr, bcookie and lidc): measures and targets our ads on LinkedIn.
  • HubSpot (cookies such as hubspotutk, __hstc, __hssc and __hssrc): records visits to our site and, if you send us an inquiry, links them to your contact record in our CRM.

Each provider sets the lifetime of its own cookies. Most last between one day and two years. The providers' own policies describe what they do with the data: Google, Microsoft, Meta, Reddit, OpenAI, LinkedIn, HubSpot.

d. Embedded content

  • YouTube: videos on our pages are not loaded until you press play. They are then played from YouTube's privacy-enhanced domain (youtube-nocookie.com), and YouTube's policy applies.
  • Spotify: the Spotify player on our podcast pages is not loaded until you choose to load it. Spotify may then set its own cookies, and Spotify's policy applies.
  • Vimeo: a video in one of our blog posts is not loaded until you press play. Vimeo may then set its own cookies, and Vimeo's policy applies.
  • Facebook: a video in one of our case studies is played by Facebook's player, which is not loaded until you press play. Meta may then set its own cookies, and Meta's policy applies.

4. Controlling cookies in your browser

Besides "Cookie settings", you can view, delete and block cookies in your browser:

Blocking essential cookies may stop parts of the site, such as the inquiry form, from working.

5. Legal basis and your rights

Where the law requires consent, including in the EEA and the UK, we set analytics and marketing cookies only after you agree, and your consent is our legal basis. We use essential storage because it is needed to provide what you ask for or to keep the site secure. Our Privacy Policy explains how we handle personal data more generally and how to use your rights.

6. Updates to this policy

We update this policy when the tools we use or the law change. The effective date at the top shows the latest version, and the latest version is always on this page. When a change affects what you agreed to, we ask for your consent again.

7. Contact us

For any questions about this Cookie Policy, contact us at admin@tcf.team or write to Crowdfunding Formula Inc., 2035 Sunset Lake Road, Suite B2, Newark, DE 19702, USA.

8. Change your cookie settings

Cookie settings

Choose which optional cookies tcf.team may use. You can change this any time under "Cookie settings" at the bottom of every page. Details, including every tool by name, are in our Cookie Policy.

Essential

Always on

Remembers your cookie choice, keeps your answers while you fill in the inquiry form, stops a popup you closed from coming back, and protects our forms from bots (Cloudflare). The site does not work properly without these.

Google Analytics and Microsoft Clarity (clicks, scrolls and session recordings) show us how people use the site. We also note which channel first brought you here, so an inquiry tells us where it came from, and when you first visited, so returning visitors see different popups.

Google Ads, LinkedIn Insight, Meta Pixel, Reddit Pixel, OpenAI's measurement pixel and HubSpot measure our ads and can show you TCF ads on other sites. HubSpot also links your visits to an inquiry you send us.