Crowdfunding 101

Q1 2026 data from 4,476 Kickstarter & 551 Indiegogo campaigns. Success rates, top categories, average pledges & standout campaigns. By TCF.

Learn 15 actionable strategies to get backers on Kickstarter — from building pre-launch demand and VIP lists to paid ads, influencer marketing, PR, and email. Backed by $17M+ raised across real campaigns.

TCF breaks down 16 crowdfunding ad mistakes across targeting, creative, budget, and measurement — with clear fixes for each.

Crowdfunding campaign suspended? Learn why it happens, what changes instantly, how to appeal, and what to do in the first 48 hours.

TCF is now a Kickstarter Premier Partner. Learn how 1,000+ campaigns, $500M raised, and a 90-day prelaunch system shaped our approach, and what it means for founders launching next.

What separates breakout crowdfunding campaigns from those that stall — from pre-launch signals and first-day ROAS to mid-campaign recovery and community growth.

What experienced crowdfunding creators still get wrong, across pre-launch, launch, and live stage. Insights from campaign manager Yeva Gasparyan.

Kickstarter and TCF break down what determines crowdfunding success before launch, from pre-launch followers to pricing validation and testing.

Use this quick table to decide between DIY, hybrid, or hiring an agency for your crowdfunding launch. Compare focus, control, timing, and budget.