Crowdfunding 101

Pledges stalled? Learn why the mid-campaign slump hits almost every Kickstarter and what actually works to push through to a strong close.

Overfunding means more obligations, not just more money. Learn what creators keep, what they owe, and how to plan when your campaign blows past its goal.

Most Kickstarter marketing messages are scams. Learn 18 red flags across pricing, fake guarantees, and shady payment tactics before you hire anyone.

7 Kickstarter campaigns that raised millions and still couldn't deliver. Real case studies on what broke, why it happened, and what every founder needs to know before launch.

Learn how to launch a tech product on Kickstarter — from validating demand and pricing to building your list and executing a coordinated launch.

Learn how to launch a mechanical keyboard on Kickstarter or Indiegogo with proven steps for validation, pricing, content, and launch execution.

Q1 2026 data from 4,476 Kickstarter & 551 Indiegogo campaigns. Success rates, top categories, average pledges & standout campaigns. By TCF.

Learn 15 actionable strategies to get backers on Kickstarter — from building pre-launch demand and VIP lists to paid ads, influencer marketing, PR, and email. Backed by $17M+ raised across real campaigns.

TCF breaks down 16 crowdfunding ad mistakes across targeting, creative, budget, and measurement — with clear fixes for each.