GigaDrive

GigaDrive is the hyperfast, water-, dust- and shock-resistant external SSD. The latest Thunderbolt 4 and USB4 tech make the most of its 4TB (and now 8TB) NVMe M.2 drive to achieve speeds of up to 2,800 MB/s.

We started working with the GigaDrive campaign during the lead generation stage. We tested a few directions - namely, Thunderbolt and other SSD features - before choosing the current position direction.

Eventually, after different tests, we positioned it as the world’s fastest external SSD that offers unmatched data transfer speed to any user.By building a seamless, yet bright website we were able to clearly communicate the features and benefits of GigaDrive.

The teams also employed these same design and copy elements to ensure a harmonious user experience for backers of GigaDrive.And while the Ads, SMM, Sale, and Copy departments were proactively working on promoting GigaDrive to potential backers through different mediums, our PR and Influencers Departments were making sure that "sharks" of their industry were also aware of the next big thing on the market.

Over the course of GigaDrive's campaign, all the activities of the marketing team — from design to copy to communication means — had a tangible impact on the overall campaign: GigaDrive raised over $1,5M to become the most funded external SSD in the whole crowdfunding history.