Introducing Frank: The AI Customer Interviewer for Real Customer Insight

March 23, 2026
Introducing Frank: The AI Customer Interviewer for Real Customer Insight

Every agency says they’re “customer-first.”

In reality, most decisions still rely on assumptions, quick surveys, or limited interviews.

Not because teams don’t care, but because deep customer research is hard to scale.

Frank changes that.

Meet Frank

Frank is the AI Customer Interviewer that talks to 100s of customers while you sleep — running real conversations, not static surveys.

Developed by our partners at Prelaunch.com, Frank is already changing the way we help our partners launch and scale their products.

How Does Frank Help TCF’s Partners

Whether you're working on positioning, messaging, product validation, or campaign strategy — the quality of your output depends on how well you understand the customer.

Frank helps you:

  • Validate ideas before they go live
  • Uncover language customers actually use
  • Identify objections, motivations, and unmet needs
  • Back strategic decisions with real conversations

Not opinions. Not guesses. Not “best practices.”

Augmenting Our Team, Not Replacing It

Frank doesn’t replace our agency’s strategists, researchers, or creatives.

He gives them better raw material to work with.

Instead of spending hours coordinating interviews, analyzing transcripts, and running shallow surveys, we can hit the ground running with:

  • Clear patterns
  • Prioritized insights
  • Direct customer quotes

Better inputs lead to better outputs.

Frank makes high-quality customer insight something you can rely on not something you hope to fit in.

Want to know what your customers actually think, feel, and need? Learn more about Frank.

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