The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late
Founders think PR starts on launch day. A top journalist gets 500 pitches a week and runs maybe twenty. Artak breaks down why you start weeks earlier, why you can't approve the story before it runs, and how earned coverage costs nothing but time.
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Starting PR on Launch Day Is Already Too Late
Artak, a PR strategist with experience across hundreds of campaigns, breaks down what most crowdfunding creators get wrong about media outreach. The biggest mistake: treating launch day as the starting line. Journalists receive 500 to 600 pitches a day and pick up 10 to 20, so coverage requires 4 to 5 weeks of preparation before launch and 3 to 4 months for seasonal listicles. Artak explains why PR strategy runs parallel to your marketing plan rather than inside it: journalists need a story, not a sales pitch. He covers why earned PR costs nothing but time, why niche outlets outperform top-tier names for conversions, and why once a journalist runs your story, you have zero say in how it reads.
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