The 6-Month Rule: Why Partnership Timing Makes or Breaks Your Crowdfunding Campaign
Most founders start looking for a crowdfunding partner two or three months before launch. By that point, the most critical decisions have already been made...
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Your Cousin Isn't Your Customer
Eva, a project manager who has guided campaigns to seven-figure raises on Kickstarter, makes one thing clear from the start: a plan that looks beautiful on paper is not a plan. Data from pre-launch testing has to anchor everything, from realistic goal-setting to risk management. She breaks down why the mid-campaign slump is not a surprise but a predictable risk most teams fail to plan for. Influencer posts, community management, and PR activities all take lead time, so mid-campaign strategy needs to be built before launch. And on the question of market demand, Eva is blunt: your cousin's enthusiasm and your friend's two-million-dollar raise are not data. Real customers are.
