Some products win because they make noise. Kamingo won because people believed it. That belief did not happen by accident. It happened because PR carried the story before the campaign launched, during the first spike of excitement, and all the way through the final pledges.

The 2025 US Agency Awards named TCF Team x Kamingo the winner of Best PR Campaign, and the judges called out the reason very clearly:

This is the story of how the world’s smallest e-bike converter became a million dollar case study in PR-powered-crowdfunding.

How to Stand Out In a Niche Market 

Kamingo is a tiny e-bike conversion kit that snaps onto almost any regular bike and turns it into a 750W electric ride. No tools and no long setup needed.

It sounds simple, but it entered one of the most crowded markets in mobility. Dozens of new devices hit that space every month. Journalists see the same angles again and again. Readers scroll past endless options. Backers hesitate unless they see proof from a source they already trust.

Kamingo needed credibility fast. Not in six months. Not in two weeks. On day one.

That meant PR had to do more than get articles.
It had to shape belief.

The Plan: Build Credibility Through PR Before Anyone Even Opens the Campaign Page

We treated Kamingo’s PR as a funnel designed to move the story toward real buyers, not general awareness.

Step 1: Shape a story worth printing

‍We built a press kit that answered the questions reporters always ask. It explained why the product matters now, what real problem it solves, why the timing works, and what sets it apart. The story resonated across tech and lifestyle desks. Commuters saw a way to upgrade without buying a new bike. Urban riders saw a compact solution. Casual cyclists saw an install that takes seconds.

We also positioned Kamingo within the broader mobility market by tying it to Eurobike coverage. Reporters covering Eurobike trends were already looking for practical commuter upgrades, and Kamingo fit that conversation perfectly.

Step 2: Pitch only the people who influence buyers‍

We reached out to reporters who write for e-bike owners, commuters, mobility readers, smart city audiences, and outdoor outlets. Every pitch was personalized and showed why their readers would care. That clarity is why major outlets replied instead of ignoring the email.

Step 3: Secure coverage before launch‍

Embargo outreach gave us early commitments, allowed us to refine the angle based on reporter feedback, and helped us sense how the market would react. By launch day, journalists already understood the story and had drafts ready. The foundation was set.

Step 4: Use early results to fuel the second wave‍

When Kamingo passed one million dollars in its first week, we went back to the reporters who had not moved yet. We showed them proof, demand, and traction. They saw a market forming in real time, which pushed several undecided outlets to publish. Momentum attracts more momentum.

Step 5: Tie the story back to industry relevance

‍Coverage tied to Eurobike trends helped place Kamingo inside the mobility category rather than just the crowdfunding category. This gave the product a longer runway, because industry reporters keep referencing Eurobike themes throughout the season. That helps the story stay alive after launch, not only during the campaign window.

The Results: PR That Brought Both Reach and Revenue

This campaign proved something many creators still underestimate.
PR can drive direct conversions in crowdfunding.

For Kamingo, PR did exactly that.

Here is what the coverage delivered:

• Yahoo Finance (219M monthly readers) boosted high trust visibility
• Bikerumor (871K monthly readers) hit the core cycling and e-bike audience
• Autoevolution reached 9.6M mobility focused readers
• Netzwelt added strong regional exposure in Europe
• NewAtlas expanded global reach to early adopters

Additional coverage followed from Gizmodo China, Wired Italy, NotebookCheck, and others, which kept the campaign in constant circulation.

From tracked conversions alone, PR drove over $60,000, and the real influence was even higher. Backers often click from social or direct after seeing an article, and many never show up in the tracking tools.

In other words, PR did not just add awareness. It pushed the entire campaign forward.

PR, Built Into the Whole System

The judges mentioned quick implementation and thoughtful planning. They saw the same thing the team saw behind the scenes. PR became a lever for the entire marketing system.

We reused coverage across:
• Ads
• Social media
• Email flows
• Campaign updates
• Retargeting segments
• Founder communication

Every article became a source of authority. Every quote became a tool for conversion. Every outlet became a trust signal that shortened the buyer’s decision time.

Kamingo did not win because it shouted louder.
It won because trusted voices told the story alongside us.

The Award: What the Jury Saw

The US Agency Awards judges highlighted the core strengths:

• This was strong PR and media execution with fast rollout
• The submission showed a coherent strategy
• The results proved that the agency could deliver impactful and effective work

If You Want PR That Turns Attention Into Funding

Most creators think PR is about getting press.
But real PR is about getting the right press at the right time and using it to move real buyers. Team up with the team that just won Best PR Campaign of 2025.

You bring the idea.
We build the million dollar story.
Let’s launch something big together.

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