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Irina graduated with a Bachelor's degree in Business and a Master's degree in Management from the American University of Armenia (AUA). During her undergraduate years, she chose marketing as her track, which sparked a strong passion for the field.
Over the past 4+ years, Irina has developed her expertise as a digital marketing specialist, focusing primarily on PPC advertising across platforms like Meta and Google. Her journey has allowed her to build a strong foundation in performance-driven campaigns, and she remains committed to staying ahead of the latest trends to deliver the best possible results.
Her blend of academic training and hands-on experience has been instrumental in shaping her approach to digital marketing—strategic, data-informed, and results-focused.
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