Your unique opportunities
- Leadership: Provide strategic direction and leadership to the influencer marketing department, guiding team members to achieve marketing goals.
- Strategy Development: Develop and execute influencer marketing strategies for TCF campaigns, ensuring alignment with overall marketing objectives, and actively participate in innovative marketing campaigns.
- Influencer Research: Research, identify, and establish relationships with prominent international influencers and thought leaders who align with our brand's values and objectives.
- Content Guidelines: Create and deliver comprehensive influencer briefs and messaging guidelines, empowering influencers to deliver on-brand, engaging content.
- Negotiation: Lead negotiations with influencers to secure collaboration terms that benefit both parties and align with campaign objectives.
- Trend Awareness: Stay updated on emerging trends, technologies, and influencers within the industry, providing insights and recommendations for campaigns.
- Relationship Management: Maintain and nurture strong relationships with influencers, serving as the lead contact for any queries or concerns.
- Collaboration with Teams: Collaborate with internal teams to identify creative and targeting opportunities, pitching innovative ideas to influencers and actively participating in innovative marketing campaigns.
- Team Development: Mentor and develop influencer marketing specialists, ensuring their growth and professional development.
- Performance Tracking: Monitor and analyze the performance of influencer marketing campaigns using data-driven insights.